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Honoring Our Military Ambassadors - Mike Woodward

ambassador army cavalry scout military veteran veterans

Brand Ambassador-Mike "Woody" Woodward

As a company that is partially owned and operated by a Military Veteran (Josh), we wanted to take a different approach to the "ambassador programs" that you are seeing in the clothing industry right now.  We wanted to reach out to not only fighters and athletes to become ambassadors of our brand, but also military veterans.  We believe that as our nation's truest heroes it is the least we can do to honor them.

As our brand is still relatively new, we are just beginning our ambassador program.  We have several fighters; Matt Hobar, Damon Jackson, Sean Spencer, Sean Holden, Miles Johns, James Blair, Rodney Rapersad, Jahmaal Benford, and Zane Behrend to name a few that are representing our brand, but we are proud to announce our first official Military Veteran ambassador; Mike Woodward.  

Full disclosure, Mike is our brother in law.  We have gotten the opportunity to get to know Mike very well over the last several years, and we can honestly say we are honored to call him a brother.  Mike was a huge help during our Kickstarter, in fact if not for his efforts I can say with confidence that we would not have reached our goal.  Not only is Mike a brother, a true friend to the company and a great husband and father, but he has also had a very distinguished military career.  As an ambassador for our company, and in honor of his service to our country we will be outfitting Mike in full with official Not Dead Yet Apparel gear.  Thank you for your service Mike!

You can read more about Mike's career as an Army Cav scout below.

If you would like to recommend a military veteran for our ambassador program leave us a comment below. 


Staff Sergeant Michael S. Woodward was born in southern Ohio.  He enlisted in the United States Army in February 2002 and completed 19D OSUT at Fort Knox, KY. After completion of OSUT he was awarded the MOS of 19D, Cavalry Scout. 

Staff Sergeant Woodward`s positions include Cavalry Scout, Squad Leader, and Section Sergeant, C Troop, 1st Squadron, 14th Cavalry Regiment, Joint Base Lewis-McChord, WA; Platoon Sergeant, C Troop, 1st Squadron, 14th Cavalry Regiment, Joint Base Lewis-McChord, WA; Platoon Sergeant A Troop, 1st Squadron, 14th Cavalry Regiment, Joint Base Lewis-McChord, WA; He is currently serving as a Senior Instructor for the Armor Advanced Leader Course. He has served three deployments in Operation Iraqi Freedom and one deployment in Operation Enduring Freedom.

Staff Sergeant Woodward’s military education includes the Army Reconnaissance Course, Squad Designated Marksman Course, Basic Leader Course, Advanced Leader Course and the Maneuver Senior Leader Course. He is currently pursuing a degree in Operational Leadership and Management.

Staff Sergeant Woodward’s awards include the Bronze Star Medal (1 OLC) Army Commendation Medal (2 OLC), Army Achievement Medal (1 OLC), Army Good Conduct Medal (4th award), National Defense Service Medal, Afghan Campaign Medal (w/campaign star), Iraqi Campaign Medal (4 Stars), Global War on Terrorism Expeditionary Medal, Global War on Terrorism Service Medal, Armed Forces Service Medal, NCO Professional Development Ribbon (with numeral 3), Army Service Ribbon, Overseas Service Ribbon (with numeral 4) and the Combat Action Badge. 

SSG Woodward is married to Micah Anne Woodward and has one daughter, Audrey Elizabeth Woodward.

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  • Rick Woodward on

    As the Father of SSG Mike Woodward; I could not be more proud of all of his accomplishments as a Son, his Military Career & the decency of an amazing human being. I am without a doubt, “One Proud Dad.”

  • Mike Woodward on

    Thanks Steph that means a lot, It was a privilege to have the opportunity to serve with you and work with like minded leaders.

  • Steph Rosario on

    Way to go Woody! You definitely are among the best leaders I’ve ever had! You’re a take no shit, lead from the front, Soldier’s type of guy! You definitely deserve your recent promotion AND to be recognized on this company.

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