A clothing line of street and athletic wear for the bold.
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If you want to be a Lion...

BJJ bjj apparel jiu jitsu lion lion heart MMA UFC

"If you want to be a lion, you must train with lions."  Carlson Gracie

I've always been a fan of this quote.  Simply put, don't claim to be a tough guy, a badass, or talk about going "beast mode" if you've never been tested by someone, or a group of someone's who can push you past your limits.  If you've never stared across the cage/ring/room etc. and seen someone across from you that makes you doubt not only your ability but also your sanity just a bit, then you've never trained with lions, you're not a badass, and you've definitely never gone "beast mode."  This was the inspiration for our Lionheart rashguard, it's for those of you who have...



Our rash guards are 100% American made.  We have a working relationship with the owner of the shop that sews, prints and produces our athletic apparel.  We take pride in the fact that all of our apparel is sweat shop free.  We figure if you're going take a stand against human trafficking, and for social justice, you can't very well be printing on garments that are produced in factories where people aren't making a living wage.  

We also feel that being made in America gives us an edge in regards to quality.  We feel that the quality of our athletic apparel speaks for itself.  Our rash guards and fight shorts have been worn and tested by elite athletes, UFC fighters, and BJJ competitors who train at the highest level.  Our gear holds up!  

Over the coming weeks we will be adding to our line-up.  Just this past weekend we launched 4 new rash-guards.  Stay tuned, there is much more to come.  If you're in the market for a new rash-guard, try us out, you won't be disappointed. 

Not Dead Yet Apparel Rash-Guards:

  • 7 oz. 92% Poly, 8% Spandex construction
  • Dye sublimated graphics will not crack, fade or peel
  • Pebble mesh inserts for increased breathability
  • Flatlock stitching for increased comfort
  • Anti microbial and moisture wicking properties
  • Tagless
  • Made in the U.S.A. 

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